Youtube link: http://www.youtube.com/watch?v=1nYFpuc2Umk
- Nancy Duart starts with a very powerful opening: “You have the power to change the world.”
- Ideas can be brilliant but need to be conveyed. If you want to change the world around you then you must be able to communicate that vision.
- The power of story telling is millennia old. You can use it to sell a pitch.
- Aristotle: beginning, middle, end
- You need to empower the audience and make them the hero.
- Joseph Campbell’s ‘hero’ story means that the presenter is the mentor who empowers/enables the audience member to become the hero within the structure of their presentation/speech.
- Hero- Roadblock- Mentor helps the hero to overcome the problem and then enter a changed world.
- Gustav Freytag's Narrative Structure Diagram
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“Every presentation should have a call to action.” There is
an important difference between the way
the world is and what the world could be.
Steve Jobs was the
master of communication and promised the audience the “future bliss” of Apple
products.
Duart states that Martin Luther King used both repetition
and metaphors so the audience could share his vision.
Great speeches should have audience participation. As a
class we should think of including an audience participation element within our
work.
Duart also splices neat, visual jokes within her
presentation that invite the audience to insert their portrait photo on the
body of Martin Luther King and make their dreams reality. This empowerment makes a presentation
engaging, enthusing the audience and is probably one of the reasons why Duart
has received 750,000+ views on Youtube!
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